Life in the Slow Lane
grandpa – we haven’t changed the old-fashioned
traditional ways of doing business,” Zack says.
“I believe that’s one of the reasons we are still
able to be successful in this difficult retail space.”
That means more customers are buying online,
regardless of whether they’ve seen, touched
or felt the products they’re buying. At Schmitt
Furniture, it’s easy to get lost in the myriad of
soft sofas, mattresses, dining rooms, bedroom
suites and home décor. The difference between
shopping online and purchasing in-store is the
lifetime customer service and personal touches
of the staff, Zack says.
“Where a lot of manufacturers, vendors or
dealers like us have tried to find ways to cut
corners and cut costs, we have not done so
when it comes to customer service, from the
beginning, working with salespeople to delivery,”
“We’re definitely
here after 83 years
of business because
of our dedicated
employees and loyal
customer base.”
– ZACK SCHMITT
BUY HERE. PAY HERE.
AUTO SALES
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812.282.5500
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48 EXTOL : OCTOBER/NOVEMBER 2019
he says, “and then to servicing the product after
delivery. That’s a huge profit center for most retail
businesses – charging to service the product after
it’s sold. It’s not free (at Schimitt Furniture), but
we don’t profit from it. Our time and labor is
always free and that’s what keeps generations
of customers coming back to us.”
Word of mouth and maintaining Schmitt’s
stellar reputation have remained the gold
standards for the furniture company and are
the basis of its longevity. “Our goal is to not sell
you one piece of furniture, but to sell you all the
furniture you need throughout your whole life,”
Zack adds. “The only way to really earn that right
is to stand behind your product and give good
customer service.”
While the newer generation of employees are
able to bring contemporary ideas to the table,