EXPPRESS
Waxing Poetic
Body & Brow’s Kate Pridham and her team offer
top-notch waxing services – and more – in New Albany
BY LAURA ROSS | PHOTOS BY CHRISTIAN WATSON
If you live in Southern Indiana, you don’t have
to travel across the bridge to Louisville for top-
notch pampering and excellent services. That’s
the message Kate Pridham, owner of Body & Brow
Boutique, 141 E. Spring St., wants you to know.
“I am from Louisville and I chased a boy (her
husband, John Ashton) across the bridge and fell in
love with him and with Southern Indiana,” Pridham
said. “I saw the need and opportunity for this type of
service in Southern Indiana, and in 2016 I opened a
body waxing boutique and specialized in full body
waxing for men and women. We focused on a lot of
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brows and Brazilian waxes, and then started doing
makeup lessons and special occasion makeup due
to heavy demand.”
As her business grew, Body & Brow added
additional services, including a full line of makeup,
bridal makeup, air-brush spray tans and more.
Customers from across Southern Indiana and
Louisville flock to Pridham’s cozy downtown
location, which has grown to include six beauty
technicians.
“I chose downtown New Albany because I wanted
this to be a destination location,” said Pridham, who
has also proudly serves an unofficial ambassador
for the area and her fellow business owners.
“Customers can get their brows done here,
then grab a bite to eat or pop in a boutique like
Dress & Dwell – which is across the street – and
enjoy their day,” Pridham said. “There are so many
small, locally-owned businesses in downtown New
Albany. We try to guide our clients elsewhere and
support our neighboring businesses.”
Body & Brow aims to provide affordable skin care
and pampering for women and men of all ages.
“We want people to come in and feel great about