Extol February-March 2019 | Page 37

BEN FRANKLIN CRAFTS AND FRAMING Kristy & Jeff Smith socio-economic factors, so they took a leap of faith, closed their two stores and moved south in 1989.” The Smiths ran the popular New Albany Ben Franklin until they retired in 2000 and passed the mantle on to sons Jeff and Dane and their wives, Kristy and Diann. The team of four now manage Ben Franklin and the attached Ben’s Boutique specialty store together, parceling out roles to fit their talents. “Everyone has their job,” said Kristy. “I do the displays and change the seasons out and help with the buying. Diann is the floor manager, working with employees and setting the sales and connecting with customers. Dane watches over the frame shop, and Jeff is a jack of all trades – from running the finance and business end to driving our truck when needed,” she added, with a laugh. And, don’t forget the next generation in the wings. “Between us, we have five children – Tyler, Ryan, Logan, Rylie and Luke – who have all worked in the store,” said Kristy. “They are the future.” “I never knew I’d end up doing this,” admitted Jeff Smith. “But the opportunity arose when I was in college studying business, and I went for it.” We do that as much as possible to keep the growth in our community.” “A Target is a Target is a Target,” added Kristy. “What makes each community special are the family-owned businesses like ours that care about their neighbors and customers.” The Smiths maintained the philosophy of building an inventory tailored to local customers’ needs and focused on buying and selling products from local artisans and craftspeople. That extends to wood products from Diverse Woodworking in Lanesville, to Silver Creek Leather in Jeffersonville, Kaiser Wholesale, Master Frame Supply, and hand-made grapevine wreaths by Morris, which is located across the river in Kentucky. The Smiths’ 18 employees are also considered part of the extended family. Many have been with the store for more than 20 years and are welcome, friendly faces to customers. “We buy local whenever we can,” said Jeff. “That’s our family philosophy. You get the best service dealing with people who know you and are local. The staff at Ben Franklin eagerly dives into personal projects for customers, from craft and holiday projects, to school assignments and church activities. “People feel comfortable coming here,” said Kristy. “You get personal attention and help. Our employees are people who knit, who quilt, who paint. They use the products that we carry, so that they can offer advice to customers.” EXTOL : FEBRUARY/MARCH 2019 35