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SOUTHERN INDIANA BUSINESSES ARE COMING OUT STRONG TO SUPPORT SOCCER

BY JEN McNELLY

IF YOU FIND YOURSELF strolling through the bustling streets of Louisville , you might notice a palpable buzz in the air . No , it ’ s not the latest bourbon festival or the echo of thunder from the Kentucky Derby . This electric atmosphere is the heartbeat of a city united by its love for soccer , amplified by the inspiring work of The LouCity and Racing Foundation .

Founded to champion the beautiful game and uplift the community , the LouCity and Racing Foundation is where passion for soccer meets the spirit of giving . This dynamic foundation is the philanthropic arm of Louisville ’ s soccer pride , Louisville City FC ( LouCity ) and Racing Louisville FC . The LouCity and Racing Foundation is committed to ensuring soccer is accessible to all kids , regardless of ability or financial capabilities . Using soccer as the platform , the foundation strives to create a sustainable impact on youth in the Louisville and Southern Indiana communities by providing a safe place and the opportunity to dream , thrive , and succeed . It ’ s not just about cultivating the next Messi or Morgan ; it ’ s about improving the lives of youth by harnessing the love , power , and community of soccer .

LouCity and Racing Foundation Executive Director George Davis IV is a product of what sports , specifically soccer , can provide in the pursuit of success . “ I was very lucky to have the opportunities to play the sport at a high level and I know that people around me

10 EXTOL | JUNE 2024