timelessness , and contemporary flair . From suits and sophisticated outerwear to casual essentials and statement accessories , every item in the store is thoughtfully selected to cater to a diverse range of tastes and preferences .
Dan wants individuals to feel unique in their style , purposely not ordering a bunch of any particular item . “ I had a guy who pretty much summed up the experience here when he told me that he loves the fact that he can go to Churchill Downs or wherever , and not see 15 other men wearing the same jacket .”
Eureka !, however , doesn ’ t just tailor the shopping experience to men . Around the corner or the shop and downstairs at Underground Station , you ’ ll find The Archive . “ We ’ re all about curated collections for cool-ass people ,” said Megan Shofner , manager at The Archive . “ We sell vintage apparel and accessories , but also handmade pieces by local artists .”
Unlike impersonal shopping experiences often found in larger retail chains , both Dan and Megan take the time to understand the individual preferences , lifestyle , and preferences of each client . Teams at
both shops serve as trusted style advisors , guiding customers through their shopping experience with expert insights and genuine enthusiasm .
“ I want people to realize that you really can wear whatever you want ,” said Megan . “ No one cares ! You can mix styles and really go with anything . It doesn ’ t matter what time of the year it is .”
When it came to tips for spring fashion , Dan had advice for anyone and every season . “ Buy one outfit that puts you a little outside your comfort zone . Wear it for a day and see how it feels at the end of the day . You might love it and get a ton of compliments . Also , don ’ t be afraid to be vulnerable when you ’ re shopping . If you don ’ t know what you like , be honest about it , and just be open to options . That ’ s how you find your style .”
SHOP Eureka !
156 E . Main St . New Albany T-FRI 12-6PM SAT 10AM - 7PM
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