The Legend of the Laurel Wreath!
OK, so we are being a bit dramatic. There is not really a
huge “legend” behind our Laurel Wreath branding — but
there is a story to it.
A laurel wreath is simply a round wreath made of connected
leaves and branches of the bay laurel plant. It’s a symbol
of triumph or victory that dates to Greek Mythology. In
ancient times, wreaths were awarded to victors in athletic
competitions. They were also a symbol of martial victory
in Rome and were used to crown a successful commander
during his triumph. In modern idiomatic usage, it refers
to a victory.
So, why in the world did we name our bridal boutique
Laurel Wreath Bridal? For owner Laurie Haag, it came
about quickly after exhausting all the cliche “bridally”
sounding names. After careful consideration, she thought,
“What is more personal that says something about me?”
Well, her name is Laurie. She has four daughters. At least
with two of those daughters she considered the name
Laurel. But she always ended up steering away from it
because for one, Laurel was a pretty unique name back
in the late 80s and 90s, and this was back before unusual
names were really all the rage. Plus, she thought, Laurie
and Laurel — and their grandpa’s name being Larry
— maybe was a little too much. Larry, Laurie, Laurel
sounded like a recipe for disaster when it came to family
functions or in the public when people would get all that
confused. So, she always ended up changing her mind.
But, when she had the opportunity to revisit the name for
her business, she seized it. She thought it was an excellent
way to give a nod to the fact that her bridal shop was
her new “baby” that would need lots of nurturing and
love along the way. The connotation of a laurel wreath
just sounded pretty. Plus, Laurie really loved the idea of
it signifying victory! So, for us, Laurel Wreath is a way
of celebrating the victory in the dress search. We love
to help brides find the perfect gown for their day. Each
bride receives an special wreath of her own at their dress
pick up. It’s just a small touch, that for us is a way of
personalizing your dress victory and welcoming you into
the Laurel Family!
This is an advertorial.
EXTOL : THE WEDDING ISSUE 2019
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